Portfolio Planning
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Digital Marketing Lead
Who we are
Kiplot is an enterprise SaaS platform designed to help large organizations make their strategy a reality by planning, prioritizing, funding, and managing projects.
The platform addresses the challenges many executives face when managing large numbers of projects and technology roadmaps. The challenges are often exacerbated by the inadequacy of traditional tools like PowerPoint and Excel. Kiplot offers a solution to this problem by providing a clear, visual, and interactive interface that is both easy to use and customizable without needing technical expertise.
The market for Project Portfolio Management (PPM), valued at over $4 billion and expected to grow by 50% in the next four years, is currently dominated by older, legacy systems that struggle to adapt to new technological and digital transformations. Kiplot stands out in this market by delivering significant financial benefits, as evidenced by a UK bank that realized a 24% increase in return on investment, amounting to over £24M a year on a £100M/year expenditure.
We are backed by a consortium of angel investors and are preparing a significant fundraising effort. Although we are young startup, Kiplot is already trusted by major financial service companies in the UK and abroad.
We are looking for fun, smart and driven people to join us as we transform the ways of working in enterprise organisations.
About the Role
We are seeking a Digital Marketing Manager to lead on our entire digital marketing landscape. This role is ideal for someone who wants to be deeply involved in all aspects of Digital Marketing at a startup - from fine-tuning our website to orchestrating impactful advertising campaigns and composing compelling content.
The perfect candidate might not have all the answers just yet, but they have the drive and determination to find them.
Key Responsibilities
Work independently to:
- Plan and execute all digital advertising campaigns (including social media, search engine marketing, display advertising, etc.).
- Set up and configure tools and technology to drive automation (e.g. HubSpot, WordPress, Google Analytics)
- Create and manage a content marketing strategy, including blogs, social media posts, newsletters, and more.
- Manage and optimize our company website for maximum engagement, conversion, and SEO effectiveness.
- Analyze and report on the performance of digital marketing activities using key metrics, and adjust strategies accordingly.
- Stay updated with digital marketing trends and tools, implementing new techniques for competitive advantage.
- Eventually, lead and develop a marketing team as the company grows
Collaborate with leadership and wider team to:
- Develop and execute a comprehensive digital marketing strategy that aligns with our company goals
- Build out an interconnected sales and marketing capability
- Help iteratively evolve our messaging and positioning
Qualifications
Must haves:
- Proven experience in digital marketing, especially in an agency, startup or fast-paced environment
- Strong understanding of SEO, SEM, content marketing, and social media strategy
- Experience with website management and optimization
- Proficiency in digital marketing tools and analytics
- Quick to learn and adapt to new software or tools
- A self-starter attitude, eager to "own" marketing initiatives and responsibilities
Optional bonus points:
- Bachelor's degree or equivalent
- Experience with B2B SaaS
- Experience with WordPress
- Experience with HubSpot
- Experience with Google Analytics, AdWords, social media advertising platforms)
- A keen eye for design and aesthetics without necessarily being a graphic designer
Not sure if you meet the requirements?
Studies by several different sources have shown that, on average, men will apply for a job if they meet 60% of the application requirements. By contrast, women/non-binary people will seek to match a much higher percentage of the requirements before applying.
Studies by several different sources have shown that, on average, men will apply for a job if they meet 60% of the application requirements. By contrast, women/non-binary people will seek to match a much higher percentage of the requirements before applying.
At Kiplot we embrace diversity and are committed to equal opportunities. We are actively recruiting a diverse and inclusive team so we encourage everyone to apply and give us a chance to evaluate your skills and experience. We are all learning on the job, and although the requirements list above has been carefully compiled, we are also open-minded and interested to hear about the value you can bring to the role and to Kiplot.
We Offer
We work hard to build an outcome-focused culture that welcomes and makes the most of different thinking styles, while embracing work-life balance. We offer flexible working between home and the office.
Joining a startup means your role will evolve as the company changes and that will bring different growth opportunities to develop your career. Everyone at Kiplot is keen on learning, sharing knowledge and having fun while building a remarkable company.
Details:
- £40,000-45,000 salary
- 28 days annual holiday
- Private Health Care with Vitality
- Early-stage equity in a rapidly growing start-up
- Flexi-working (Office in Old Street)
- Pension scheme
- Top-end computer
- Screens and other homeworking setups as required
- Monthly Socials
- Pet friendly office
Sound interesting?
To apply, please email careers@kiplot.com. Be sure to include:
- A covering letter explaining why you're interested in this role
- Your CV
